Howard Cooke Associates is a London based personal management agency, established in 1993 by former actor Howard Cooke. They have approximately 60 clients on their roster, working across Film, Television, Theatre, Musical Theatre and Commercials.
Howard Cooke Associates is a member of the PMA (Production Managers’ Association). The membership organisation implements and facilitates ethical best practices, cooperation, and communication among agents who represent actors, writers and directors.
Howard Cooke Associates
19 Coulson St
Phone: 020 7591 0144 (10am-6pm)
Howard Cooke asserts there is “no substitute for a strong Drama School training”. Therefore, the agency visits as many drama school showcases and productions as possible.
They also strongly recommend performers join the UK trade union for creative practitioners Equity, which works to preserve good practice and working standards for all professional actors.
Before contacting the agency, check the ‘Contact Us’ page of the website to see if books are open to new clients.
More About HCA
Howard Cooke was an actor, who grew up on the edge of the Brecon Beacons National Park and trained at the Royal Welsh College of Music & Drama. His success on stage and screen included the role of ‘Pex’ in season 24 of Dr Who.
He became a theatrical agent for Norma Skemp in 1989, progressing to Director of Frazer-Skemp Management, then set up Howard Cooke Associates in 1993.
Industry lawyer Sylvia Coleman, who has previously worked with Sony Music Entertainment and EMI Music, supports Howard Cooke Associates as a legal consultant, to handle business affairs.
Howard Cooke Associates pride themselves on only submitting clients for a casting brief if they believe there is a genuine good fit for the role, thus building a good relationship with Directors and Casting Directors.
That strategy also focuses client time and resources towards auditions for which they have a realistic chance of winning the job.
Some of the performers on the client roster have been represented by Howard Cooke Associates for many years, attesting to a positive agency relationship. When Howard Cooke Associates take on a new client, they select carefully with the aim of long term representation, and do not easily take performers on with the aim of quickly discarding them if no work appears.
Howard Cooke Associates client
Howard Cooke Associates client Cheryl Fergison played Heather Trott in the BBC soap opera EastEnders. Here she is talking to Loose Women in September 2020.