Identity Agency Group

acting agency

Identity Agency Group is a leading London based talent agency, focused on a client roster of  diverse, groundbreaking talent working across Theatre, Television and Film in the UK and internationally.

In 2006 actor-writer Femi Oguns, who handed out flyers to young people around London offering the chance to learn at the UK’s first ever Black-centric drama school, launched IAG to get students into paid work at a time when agents and casting directors often overlooked diverse talent.

Since then IAG has become one of the leading talent agencies in the UK, known for its diverse and highly talented actors, and is also finding success in Los Angeles. 

Oguns wanted to foster an environment where actors would be judged on their merit and ability rather than the color of their skin.


About 85% of current clients graduated from the Identity School of Acting (IDSA), where exceptional students are offered representation with the IDSA division of IAG. It’s a stepping stone to full representation with IAG.

Award nominations and wins for IAG clients have come from the Academy Awards, BAFTAs, Golden Globe Awards, Emmy Awards, Critics’ Choice Awards, Olivier Awards, British Independent Film Awards and EE Rising Star Awards.

The IAG US Division, known as IAG Los Angeles, was launched in 2011. The team works in partnership with leading industry powerhouses, including WME, UTA, Gersh, and ICM.

In 2018, Femi Oguns opened the Los Angeles branch of the Identity Acting School, with the aim of delivering quality training and expanding opportunities for diverse US talent.

In addition, the agent-producer-entrepreneur has acquired a London theatre to add to the high quality training environment for Identity School of Acting students.

During 2020-2021 teaching via zoom was delivered to students around the world.

IAG’s production division is being planned, to create content with the talent they have trained and represented.

Identity Agency Group is a member of the PMA (Personal Managers’ Association), a network of agents representing actors, writers and directors, whose members promote high quality standards in the profession.

Contact Details


Identity Agency Group, Kemp House, 152-160 City Road, London, EC1V 2NX


020 3488 6960



Seeking Representation?

Identity Agency Group is a leading agency representing household names, lead actors, and Hollywood studio actors. 

The majority of their breakthrough talent comes through their training programme at the Identity School of Acting, with the first stage of representation via the IDSA Talent division of IAG.

You cannot join IDSA Talent without attending the Identity School of Acting.

Not all students at the Identity School of Acting are offered representation with IDSA Talent.  It is an invitation only process.

The IDSA Talent clients who develop well can then be invited to transfer to the main IAG roster.

This is not an agency for beginners without training or experience. They do not encourage unsolicited requests for representation.

Identity Agency Group Clients

Identity Agency Group clients include:

  • John Boyeda – Star Wars
  • Melanie Liburd – Game Of Thrones
  • Varada Sethu – Strike Back
  • Letitia Wright – Black Panther
  • T’nia Miller & Tahirah Sharif & Amelia Eve  – The Haunting of Bly Manor
  • Malachi Kirby – Black Mirror
  • David Gyasi – Carnival Row
  • Ella Balinska – Charlie’s Angels
  • Zackary Momoh & Rochelle Niel- The Nevers
  • Mckel David – The Irregulars
  • Simona Brown – Behind Her Eyes

IAG CEO Femi Ogum

Founder and CEO of the Identity Agency Group Femi Ogum gives the BBC 5 top tips in this minute and a half video.

  1. Invest in your own craft – train over the long term
  2. See & believe your dream
  3. Strong backbone to deal with rejection
  4. Bring something new, bring yourself to the industry
  5. Never give up, even through the hard times

IAG Team

The IAG team has grown to a substantial size to keep up with the work generated by representing so many actors in high demand.

Femi Oguns is the Founder and CEO of Identity Agency Group. His Assistant is Amy Duffell.

Senior Agent Ikki El-Amriti is supported by Agent’s Assistant Ayesha Wood.

Senior Agent Jonathan Hall is supported by Agent’s Assistant Sophie Glover.

Agents Julianna Bautista and Nina Malone are supported by Agent’s Assistant Amber Heslop.